Within the past several years, businesses, private organizations, government agencies, funders, health organizations and financial firms across a variety of industries have either considered taking their business processes digital or have already started the transition. With so many eSignature and cloud-based storage solutions available, it is increasingly harder for organizations to evaluate what criteria is needed to consider when assessing different digital transaction technology.
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An often overlooked criteria when choosing an ESP is deliverability. Ensuring the successful delivery of email through thousands of mailbox providers and ISPs is no easy task - it requires a highly specialized sending infrastructure built for today's email needs. Not even the most sophisticated data analytics or one-to-one targeting programs will help if your email never arrives in the inbox.
In this paper, we explore the difference in deliverability between SparkPost and other email service providers and show how that adds up to billions of dollars in missed revenue. We show you:
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